Word: fasts
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Over the past two years, its competitors wised up and realized that they too could goose up sales by adding some variety to the menu. In some cases they copied many of Wendy's most successful products. "That never happened before," says Janice Meyer, a fast-food-industry analyst for Credit Suisse First Boston (CSFB). "It took them out of their game." McDonald's launched a line of salads, preaching a newfound concern for health. Burger King and Hardee's took the low road, heavily promoting gut-busting sandwiches like the Enormous Omelet and the Monster Thickburger--names that only...
...keep growing, fast-food chains have to offer new reasons for people to come into the store. That's what Wendy's has always done best. It will have a chance to prove itself again later this year when it unveils its Frescata cold sandwiches. The Frescata line uses high-quality meat and focaccia bread developed with the artisanal bakery La Brea. Wendy's has a financial relationship with La Brea through the Canadian company Tim Hortons, a coffee and bakery chain that Wendy's bought in 1995. That's one reason Schuessler plans to hold onto Tim's, despite...
...conservative in testing and rolling out product news," Meyer says, sometimes taking years to develop and test a single new sandwich. "They have to get more things in the pipeline." It may take a little while, but she is optimistic that Wendy's will restore its reputation as a fast-food innovator. "That's their bread and butter," she says. It now comes with some healthy competition on the side...
...watched a city of two million being emptied in two and a half days,” Schanberg says. “It was a biblical scene. People were being herded with automatic weapons so fast that their sandals would fall...
...love of fast boats and fast cars and helicopter skiing made him like a James Bond figure,” says Deanne Urmy, editor of “Nabokov’s Butterflies,” a collection of Vladimir’s writings which includes translations by Nabokov...