Word: fasts
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...make it down each floor--twice as long as the standard engineering codes predicted. It took Zedeņo more than an hour to descend. "I never found myself in a hurry," she says. "It's weird because the sound, the way the building shook, should have kept me going fast. But it was almost as if I put the sound away in my mind...
...problem is a lack of data. Even when we're calm, our brains require 8 to 10 sec. to handle each novel piece of complex information. The more stress, the slower the process. Bombarded with new information, our brains shift into low gear just when we need to move fast. We diligently hunt for a shortcut to solve the problem more quickly. If there aren't any familiar behaviors available for the given situation, the mind seizes upon the first fix in its library of habits--if you can't breathe, remove the object in your mouth...
Unlike tall buildings, planes are meant to be emptied fast. Passengers are supposed to be able to get out within 90 sec., even if only half the exits are available and bags are strewn in the aisles. As it turns out, the people on the Pan Am 747 had at least 60 sec. to flee before fire engulfed the plane. But of the 396 people on board, 326 were killed. Including the KLM victims, 583 people ultimately died--making the Tenerife crash the deadliest accident in civil aviation history...
...baby-gear emporium only to break out in a sweat at the overwhelming array of must-have products. Blinded by brightly colored plastic, dazed by dozens of strollers and high chairs and cribs, she would be excused for running from the store and hoping for hand-me-downs. Fast forward just a few months, though, and the same mom can be found expounding on the design flaws of her stroller, wishing her diaper bag had a couple more pockets and surfing the Internet for the latest and greatest gear. And if she doesn't find what she's looking...
...Morgan has only 25 titles in publication and doesn't plan a major expansion. Ladies Who Launch's Colligan says mothers often tell her they don't want their businesses to grow too fast. "Men would want it to be a $10 million company tomorrow," she says. "Moms have small children. They want to be with them. A steady pace is fine with them right...