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...particular brand of Chinese food that P.F. Chang's serves, last month it hired a flatbed truck to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed out Chinese takeout boxes filled with chocolate fortune cookies. Unlike fast-food giants such as McDonald's and KFC, which localize their menus in other markets, the Mexican menu of P.F. Chang's is nearly identical to that in the U.S., except that customers will get more hand-holding with longer item descriptions. "We've been representing brands 100% as they...
...savings, plus selling CO2 emission offsets through the Climate Trust. Meanwhile, Vermont's Middlebury College is completing a central thermal biomass system that will provide heating and cooling, saving $2 million a year on fuel-oil bills, plus generating one-fifth of campus electrical-power needs. Middlebury is planting fast-growing willow shrubs on 10 acres, in the hopes that it will provide as much as half the woody fuels that are needed by the new system. Says Duke's Richter: "It's a technology whose time has come...
...Fast Facts: • Born Oct. 23, 1945, in Brockton, Mass., Feinberg, now 63, earned a degree in history from the University of Massachusetts, where he became involved in theater and briefly considered a career as an actor. Instead, he decided to pursue a law degree at NYU, where he served as articles editor of the Law Review...
...where Dinwoodie, SunPower's chief technology officer, likes to go to look across the bay at a collection of hulking tanks in which Chevron stores fossil fuels. If we don't stop global warming, he says, that water will rise. But if solar and other renewables keep growing as fast as they are in California, "we'll turn those tanks into hot tubs...
...lines between sectors are blurring fast. As its name suggests, eSolar is essentially a software play; its added value is advanced code that positions vast arrays of mirrors to the millimeter to maximize their exposure to sunlight. The company was spawned by IdeaLab, a Pasadena incubator that developed NetZero, Picasa, pay-per-click ads and online car-selling. "We only do ideas that challenge the status quo, and California is the only place we'd do it," says CEO Bill Gross. (See pictures of San Francisco...