Word: fatalism
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Dates: during 1970-1979
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...promotions stretching back to 1921, Warner-Lambert has asserted that its Listerine mouthwash helps prevent colds and sore throats. Last week that claim was finally snuffed out by a fatal regulatory infection called truth in advertising. The Supreme Court declined to review a lower court decision upholding a 1975 Federal Trade Commission order: the company must not only stop making the claim but specifically advertise that it is not true. In its next $10 million worth of Listerine ads-about a year's budget-Warner-Lambert must insert this statement: "Listerine will not help prevent colds or sore throats...
...holes Dales innocently coasted along displaying the midseason form that earned him the low round of 73 in the linksters' last outing before the course reached up and grabbed him. Dales' fatal Cleopatra proved to be the 16th. The hole is a 535-yard double dogleg with water encircling the green...
...Charles Herbert Best, 79, co-discoverer of insulin; of a ruptured abdominal aorta suffered after learning that his son Alexander, 46, had died of a heart attack; in Toronto. In 1921 Best and the late Sir Frederick Banting began working on Banting's theory that the then fatal disease diabetes could be treated with a hormone from an animal pancreas. Holed up eight weeks in their lab, the two isolated insulin. Best later devised a method of drying and storing blood serum and pioneered development of the drugs histamine, heparin and choline...
James Toback is the man who wrote The Gambler, a particularly pretentious 1974 James Caan vehicle about a dedicated schoolteacher with a fatal weakness for making dangerous bets. Toback's new film is about a dedicated concert pianist (Harvey Keitel) who runs dangerous missions for his Mafia father. Both movies are cut from the same synthetic Dostoyevskian cloth, but Fingers actually manages to be more obnoxious than its predecessor. Perhaps the reason is that Toback wouldn't stop at writing the new film; he had to go on and direct it as well...
Fuller is guilty of a few errors in his reporting of this full-scale disaster. It is misleading to suggest that the cancer fatal to a Seveso woman within a few months after the explosion was caused by dioxin; cancer has a long latency period and takes many months if not years to develop. Nor can it be proved that cancer is a result of something so gross as damage to the chromosomes; most scientists agree that the triggering mechanism is far more subtle...