Word: father-in-law
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Like her husband, Lorelle McCarver Hearst, who was once a Follies girl, is the darling of her father-in-law's haunted-looking eye. Like Young Bill's, the copy she writes is wired to San Simeon for personal editing by Hearst Sr. In the past year she has made two reporting trips to Europe (on the second she wrote that she only reports "what I see and am told...
After his own ad agency folded in 1925, Zevin became business manager of Daily Food News. When that folded too, Zevin joined World Publishing, then headed by his father-in-law, Alfred Cahen. World was mass-producing cheap Bibles, dictionaries and one-volume Shakespeares as retailers' premiums. Zevin felt that people would buy cheap books even when they did not come with coffee and hair dye. But he felt, with the late Al Smith, that there was a catch in it: "Who the hell ever goes into a bookstore...
...hard eyes on this goal. The son of a San Jose (Calif.) farmer, he had made enough money in the commission business and real estate to retire at the age of 31. He soon went back to work, via a bank directorship he inherited from his dead father-in-law. When his ideas for liberalizing the bank's methods shocked his conservative fellow directors, Giannini started his own bank...
...loan under the G.I. bill to start farming. Finally defeated by red tape, he went to work for the Union Pacific as a brakeman at $450 a month. His wife Helen got a $25 a week job as a bookkeeper. Together they saved $5,000. His father-in-law, by mortgaging his home, lent him an additional...
...first boxcar of tomatoes to the New York market. Before the harvest is over, he expects to ship another 59 boxcars of produce. He expects farmers to make from $300 to $600 an acre, to make enough for himself to live reasonably well, and to pay off his father-in-law. His idea has caught on so well that next year he plans to plant 800 acres. His newest dream: locally financed valley canneries to handle some of the new crops...