Word: fats
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Dates: during 1970-1979
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This year the American consumer has been saving at an unprecedented rate of 7.3% of his income, and banks have tried to attract more deposits by offering gifts like appliances, luggage and wigs for women. The average American family has a fat $7,610 put away in savings accounts. Usually, a lot of money begins to burn a hole in the consumer's pocket, and a splurge of spending begins. But the usual consumer psychology may have changed. Last week George Katona, a consumer expert who heads the University of Michigan Survey Research Center, reported that the consumer...
...still bubbling, despite gloomy assertions to the contrary. Some cards even display the extent to which the celebration of Jesus' birth has become a festival for non-Christians. One this year contains a poem called 'Twas the Night Before Chanukah, which ends with a jolly fat man in "a little red yamalke" urging his reindeer into the night...
...GREETINGS . . . THAT'S ALL, JUST GREETINGS. But when they are good, the funny cards exemplify the peculiarly American gift for one-line gags. "LEON! LEON!" sings a caroler, who hurriedly explains, "I MEAN NOEL! NOEL! (Sorry, my music was backwards)." A card with the message IF A BIG FAT MAN CREEPS IN SOME NIGHT AND STUFFS YOU INTO A BAG, DON'T WORRY ... I TOLD SANTA I WANTED YOU FOR CHRISTMAS! has a nice urban flavor in these times of worry about law-and-order...
...card companies. Like the automakers, the card publishers alter their models annually. Some cards now laud the joys of grass−not the kind that suburbanites mow. Others pay jovial tribute to Women's Lib: YES, VIRGINIA, THERE IS A SANTA CLAUS AND FOR ONE THING SHE IS FAT. The themes of "love" and "youth"−perhaps as an indirect tribute to Mr. Agnew−have replaced "peace" as the most prevalent messages this year. But most cards, as always, aim at traditional sentimentality, unabashedly celebrating the permanence of that emotion in a changing world...
...private meetings, Maheu sought to salvage what he could. Davis demanded total surrender: Maheu's banishment from the Hughes empire, from his houses, from Las Vegas and from Nevada. Maheu demanded concessions: protection against any future suits charging mismanagement, a fat severance check, and assurance that Toolco would take over the commitments that he had assumed over the years in Hughes' name. Nevada businessmen were worried about who would pay off the many Hughes obligations−Maheu, Toolco or Howard Hughes. They were not alone in their concern; employees chose up sides and wondered who would pay them...