Word: fats
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...with childhood obesity-related diseases costing Spain roughly $3.7 billion annually - or 7% of total health care costs - the government has decided to take drastic measures. If passed, the new legislation will prohibit schools from selling foods high in fat, sugar and salt, and require them to inform parents of the nutritional content of all meals served in their children's school cafeterias. Those measures are hardly unique - plenty of European countries place strict controls on what their children eat in school. Both France and England, for example, have banned vending machines selling junk food on school grounds...
...second new leader in six months. And for most Italians fed Mediaset fare for 30 years, Berlusconi's cultural outlook runs deep. Midway through the ironing contest on Quelli Che ... , the would-be schedine look up from their ironing boards to watch a comedy clip, in which three fat, old women compete in a beauty contest. The audience laughs, as do the presenters and the schedine...
...selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces a line of organic milk chocolate called Fat Pig. (See the 50 best inventions...
...they are used to by launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees...
...Carolina this year became the second state to approve an increase in out-of-pocket expenses for state workers who smoke and don't try to quit or who are morbidly obese and don't try to lose weight. Alabama was the first to pass what critics call a fat fee, in 2008, and several state insurance plans have started imposing a $25 monthly surcharge on smokers...