Word: fats
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After all, we have been down this road before. When scientists reported in the mid-1990s that the absence of a hormone called leptin triggered the development of some very fat mice, it seemed that a cure for obesity was finally at hand. If these fat mice didn't make enough leptin, the reasoning went, then maybe fat people didn't make enough either. Would giving them leptin make them thin? The logic was so compelling that the pharmaceuticals firm Amgen reportedly paid tens of millions of dollars for development rights. It turned out, however, that most fat people...
...conventional-supermarket business; most of them muddled through with 1% to 2% sales growth. Whole Foods, though, doesn't sell just groceries. It offers something more ethereal: a feeling of healthy chic that pervades its stores and products and rubs off on customers. Even if you're buying fat-marbled T-bones and Camembert cheese, you're surrounded by colorful fruits and vegetables and preservative-free whole-grain breads, all lovingly displayed and lighted in a store designed to make you feel good. Says CEO John Mackey: "We've tied together the concepts of food as pleasure and food...
...industry no longer figures its prime market is Birkenstock-wearing proles hankering for tofu and lentils. It's courting health-conscious consumers of every stripe who want to eat more grains, fruits and vegetables (but not exclusively) and cut back on fat and sweets (but not too much). Marketers are playing up the gourmet aspects of their products--and charging premium prices. "A lot of companies don't want to sell an organic product with a tree-hugger image anymore," says Michelle Barry, an analyst with the Hartman Group, a Seattle-based market-research firm. "They're marketing these products...
...With body consciousness increasingly an obsession, Asians are overgrazing the smorgasbord of weight-loss products and "miracle" diet aids, ranging from "fat-reducing" pressurized boots to expensive massage regimens. Nobody knows how many are buying untested products of dubious efficacy?certainly consumers number in the hundreds of thousands, if not millions. At their most harmless, the products are a waste of time, money and good intentions. Some, however, are proving to be deadly. Over the past two years, seven women in Japan, Singapore and China have died due to the toxicity of the substances they ingested in the hope...
...Singapore and Shirley Cheung Yuk-san in Hong Kong. Says Hidehiko Sekizawa, head of Japanese research group Hakuhodo Institute of Life and Living: "Japanese people are not yet obese in the American sense, but because the average person is skinnier here, even slightly plump people think of themselves as fat. And they're willing to go to any length to reach the ideal...