Word: fatted
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Dates: during 1980-1989
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...biblical times, a famed Pharaoh once dreamed of seven fat years of plenty followed by seven lean years of want. With the U.S. economy in the seventh year of a record peacetime expansion, signs are multiplying that for many Americans the fat times are coming to an end. In their place, economists prophesy everything from a soft landing, which could mean weak growth but little pain, to the ominous prospect of a deep recession. Few seers doubt, however, that a slowdown is at hand. "This has been a long expansion," says Allen Sinai, chief economist of the Boston Company Economic...
...Woman Who Wasn't Born Yesterday." This past March, with a photograph of Lear gracing the anniversary issue, Lear's went monthly, with a circulation of 350,000. The average age of her readers is 51, the average yearly household income a startling $95,600. New issues are fat with glossy ads aimed at this blue-chip audience. Lear, a lifetime liberal committed to democratic causes, had qualms about going so far upmarket but did so "to sell the idea to advertisers, which would ensure success." Failure was not in the cards...
Golf today is not the same game that First Putter Dwight Eisenhower played in the 1950s. Back then, says David Ferm, publisher of Golf Digest, "it was perceived as a game for fat, rich, old white guys." Today 40% of the 2 million newcomers are women, and club pros see an increasing number of African Americans and Hispanics concentrating on 10-ft. putts. Golf is also appealing to a younger crowd. And it shows. Myrtle Beach, S.C., for example, has evolved from a secluded, two-course resort town into a family golfing Mecca with 49 public and ten private links...
While Drexel's case is extraordinary, other investment houses are going through wrenching changes in their corporate culture as executives search for ways to cut the fat. In Chicago brokerages are passing up the chance to rent $55,000-per-season "skyboxes" in Wrigley Field, even though treating clients to a Cubs game is a traditional way of bringing in new business. Many superstar brokers now make their own telephone pitches to court new clients, and brew their own coffee, after losing the assistants who handled those chores. Even senior partners are being laid off when their sales volume dwindles...
...shares, often bought with money lent by another Recruit subsidiary, yielded fat profits when sold after the subsidiary went public...