Word: fatter
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Dates: during 1960-1969
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...source of the book's vitality is its language-supple and colloquial, yet framed in the syntax of surprise. The syncopated speech patterns constantly shift away from familiar formulations. In An Interest in Life, a deserted mother observes: a woman "gets fatter, she gets older, she could lie down, nuzzling a regiment of men and little kids, or she could just die of the pleasure. But men are different, they have to own money, men must do well in the world. I know that men are not fooled by being happy...
...bigger agencies have cut back on other services they formerly offered. Clients heretofore demanded, and got, not only advertising but market research, promotion, even product placement as well. Now agencies are no longer willing to do so much-at least not without fatter fees. "What's happened," says B.B.D. & O. Executive Vice President James Schule, "is that we have a better balance between services like market research, product development and testing and public relations v. pure advertising...
...more centrally located in Manhattan. The city's big retailers, however, are remarkably slow to advertise in any untried medium; many are happy enough with the morning New York Times, the afternoon Post and the surrounding suburban papers. Running, on the average, some 30 pages fatter since the demise of the WJT, the Post feels more impregnable than ever. Despite forecasts of imminent death all these years, it has outlived all other afternoon challengers. "Why should I worry about another paper starting?" asks Publisher Dorothy Schiff. "I'm only worried about nuclear warfare...
...cars are getting bigger and faster. Tiny, 500 cc. to 600 cc. "Mickey Mouse" models are giving way to huskier, 1,000 cc. to 1,500 cc. sedans that now account for 34% of production. And demand for the bigger, more powerful cars is increasing steadily. With fatter paychecks in their pockets, 4,000,000 Italians now take to the new, no-speed-limit autostradas for "il weekend." They want something a little bigger than "Mickey Mouse" to carry luggage, baby carriages and bambini...
...look devastatingly sexy. New York Fashion Plate Betsy Theodoracopulos, who wears her skirts four inches above the knee, says that she likes the high-rise boots because "they give my legs a sleek stocking look, and besides, without them I'd look like an overgrown teen-ager." On fatter legs, they often verge on the ludicrous. "Have you ever seen a bowlegged girl wearing them?" asks a Boston secretary. "They look like patent-leather parentheses...