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What matters to lawyers, in addition, is the effectiveness of the expert's presentation to the jury. Not all experts, to be sure, will have the shock value of the legendary Perry W. Fattig of Atlanta. A shy entomologist, Fattig practically made a second profession of taking the stand when soft-drink bottlers were sued when bugs were found in their beverages. Expert Fattig would explain that eating an insect could be harmless, then he would plop a live roach in his mouth and chew it up. The demonstration was invariably impressive, but most trial lawyers agree with...

Author: /time Magazine | Title: Witnesses: What Makes an Expert? | 3/20/1964 | See Source »

Most fantastic courtroom swigger is Coca-Cola's prize defense witness, Curator Perry Wilbur Fattig of Emory University's Museum. In a lawsuit brought by a disgruntled consumer who had found a drowned black widow spider in the bottom of his Coca-Cola bottle, Curator Fattig put a live, wriggling black widow spider into his mouth, crunched and swal- owed it, sat quietly in the courtroom the rest of the session. Since chemical action of carbonated water sterilizes insect matter, Curator Fattig thinks nothing at all of downing such sodaed morsels as grasshoppers, houseflies, small toads and frogs...

Author: /time Magazine | Title: Law: Swiggers | 7/12/1937 | See Source »

Sued by an infuriated Coca-Cola guzzler who claimed to have found bits of glass in his favorite drink, the Coca-Cola Co. last week summoned Curator Perry Wilbur Fattig of the Museum of Emory University (Atlanta, Ga.). Curator Fattig, with the blessing of a university which owes most of its wealth to the late Coca-Cola Tycoon Asa Candler, hurried off to a courtroom in Birmingham, Ala. By the time he arrived, looking like a sunburned Julius Caesar in a Palm Beach suit, the case had been settled out of court. But Curator Fattig, determined to do his part...

Author: /time Magazine | Title: Education: Coca-Cola Curator | 5/27/1935 | See Source »

...priceless asset to Coca-Cola's claims department is Perry Wilbur Fattig. When a customer says he was harmed by something he found swishing around in the bottom of a Coca-Cola bottle, Curator Fattig stands ready to eat what the customer did. Most cases concern drowned bugs and Curator Fattig has convinced many a jury that creatures drowned in carbonated beverages are harmless. For Coca-Cola and other soft-drink makers he has eaten over 10,000 such creatures, including grasshoppers, crickets, sow bugs, snails, toads, frogs, caterpillars, earthworms, salamanders, tiger beetles, click beetles, praying mantes, stink bugs...

Author: /time Magazine | Title: Education: Coca-Cola Curator | 5/27/1935 | See Source »

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