Word: favorabilityã
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...other-guy-will-murder-your-children campaign, President Bush should have known not to cede one of his biggest strengths: likeability. A tough comparative message delivered without the occasional Reaganesque wink, grin or chuckle can seem mean. That night, polling put Kerry’s “personal favorability?? rating above Bush’s for the first time. And the president’s scowling, stammering arrogance—his shock and awe that someone in the same room would doubt his judgment—might also call into question the Republicans’ decision...
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