Word: favorability
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...into 50 different behavioral groups, to figure out which segments of our society visit the two websites. I identified the strongest Starbucks and McDonald's types: For Starbucks, it's segment B03, the Urban Commuter Family, described as "college-educated households containing dual income couples." These folks favor golfing as their exercise of choice. The segment that visits McDonald's is type J03, the Struggling City Centers, described as "lower-income households living in city neighborhoods in the South...
...people who mishandled his campaign did him an enormous favor. They blew up a campaign that couldn't win," says an unaffiliated Republican strategist. "They destroyed his bases and mangled his supply lines. They left him only the option of falling back on himself and his instincts to fight a guerrilla-style campaign. And that's the only way he can win." Troops decimated, supply lines smoldering, McCain returned to the campaigning he knows and loves best. "He put this campaign on his back," says Mark Salter, McCain's close aide, co-author and comrade through long hours spent lying...
...other popular employers, such as Google and Yahoo!, have similarly not been affected by alleged unethical business practices.“Yahoo! has just apologized for giving the Chinese police the names of dissident bloggers, and Google and Microsoft have been accused of the same collusion, but students still favor those companies because they are hip,” he says.SUBPRIME PUBLICITYThe major banks have also received negative attention as a result of this summer’s subprime crisis, an embarrassing stretch for Wall Street firms in which billions of dollars in writedowns were announced and thousands of employees...
John McCain did not celebrate when AP called New Hampshire in his favor Tuesday night. His supporters, downstairs in the hotel ballroom of the Nashua, N.H., Crowne Plaza, erupted in cheers. But upstairs, in the Presidential Suite, McCain and half a dozen others, including his wife, Cindy, continued to watch Fox News. Faces were tense; Cindy crossed her arms and held her elbows like she was keeping herself physically together...
...they could have derived hard lessons. (Guest spots on Oprah don’t count.) Obama claims superior “judgment” to Hillary because, as an Illinois State Senator, he opposed the Iraq war, while the majority of Democratic senators, including Hillary and Edwards, voted in favor of Bush’s war resolution. He deserves credit for his prescience on this issue just as Hillary deserves credit for her support, as a private citizen, for the first Iraq war, at a time when most Democratic senators voted to oppose it. However, these actions, away from...