Word: fawcett
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Though developed on TV, Captain Video's influence is not limited to its round-eyed televiewers. Last month Fawcett Publications put the captain between the covers of a comic book. Last week Columbia Pictures announced the filming of a 15-episode movie serial based on the captain's adventures. Says Caddigan proudly: "I guess we've arrived...
...fireside adventurer, Fawcett Publications' True and Popular Publications' Argosy are tailor-made. Each month they whirl their male fans away from the humdrum of business, budgets and the family, to shiver with a ski patrol as "They Cheat Death in the Alps," sweat as a motorcycle daredevil shows "How to Ride Up a Wall," cheer for the Old Blue bullfighter in "Yale Man Versus Toro," and squeeze the trigger when "Grizzlies Spell Trouble." The biggest difference between the two: Argosy runs fiction, True aims at facts...
John Roosevelt and Fred Fawcett placed third and second in two races in the B division with Roosevelt at the helm. Fawcett took over for the third race, and the two placed third again to earn a total of 13 points...
Love's biggest pressagent was Fawcett Publications, already a big name in the pulps (True Confessions) and adventure comics (Captain Marvel, Tom Mix). Fawcett's Sweethearts was up to the 1,000,000 mark, and Fawcett's Life Story was runnerup with 700,000 readers. But almost everybody was doing it. At 10? a throw, America's girls & boys, aged 8 to 80, would soon have their pick of 100 love & romance books, published by two dozen different concerns, with an average press run of 500,000 copies. Said Fawcett's Helen Houghton last week...
Hearts v. Chests. The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble. Macfadden Publications, biggest tell-all in the business (True Story, True Romance, Experiences), refused to convert to the new comic format when Fawcett did. Thereupon the bottom dropped out of Macfadden's market: after netting $224,883 in the first quarter of 1949, it reported a second-quarter loss of $11,635. Admitted Macfadden's Dwight Yellen: "No doubt about it-the confession comics have hurt our field...