Word: fawley
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Proven Principle. On the same day, Esso Petroleum of Great Britain held an oil disposal demonstration at its Fawley refinery near Southampton. Technicians poured a barrel of crude oil on a pond, then covered the slick with a shredded polyurethane foam developed by J. Bibby & Sons of Liverpool. The foam quickly turned black as it absorbed the oil. The oil-soaked foam was then simply trapped and towed ashore, where Esso showed how the oil could be pressed out for reuse...
Harvard got off to a good start at a rapid 40 strokes a minute rate. By the Remenham Barrier, the one-third marker, the lightweights had grabbed a quarter-length advantage, and stroke Mark Hoffman was understroking Thames. At Fawley, the eight increased their lead to half a length, and continued to understroke the heavier, older British crew...
...attributed to a plentiful supply of materials in the U.S. and dollars with which to pay for them. But when the job was done, the British realized that the essence of American efficiency was something else entirely. Said London's Daily Mail: "The Americans did things at Fawley which we must introduce into British industry." The British Institute of Management's report, said the Daily Mirror, is "a bedtime book for British bosses . . . It is worth a guinea a word...
...Americans set their targets carefully. More than a year before construction started at Fawley, engineers were on the site laying out detailed plans. Labor and materials requirements were projected, completion dates set for each phase of the operation. The plans were so detailed that the need for 40 tons of welding rods, for example, was estimated accurately two years in advance...
...supply concrete, the Americans built a concrete plant on the Fawley site. One British executive, according to the British report, "shook at the knees when he first considered the cost of the concrete plant, which was imported from the U.S. He [is] now quite convinced [the concrete] cost considerably less than if it had been bought outside, even after paying off the cost of the plant...