Word: fax
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Dates: during 1960-1969
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Foote, Cone sold 500,000 of its 1.2 million common shares. Simply by making a market, the agency boosted its shares from the book value of $6 to the offering price of $15.50. "Fax" Cone sold 38,000 of his shares for a tidy $541,500, while President Holland W. Taylor disposed of 46,313 shares for $659,960 and Chairman Robert F. Carney sold 83,041 for $1,183,000-taxable at no more than 25% as capital gains. These key executives relinquished only part of their holdings...
...came out, there was already a host of smaller office copiers for sale. Evanston's American Photocopy Equipment Co. and Eastman Kodak Co. with its Verifax dominated the "wet copying'' field, which uses chemical developers; Minnesota Mining & Manufacturing Co. had its fast-selling Thermo-Fax, a dry method that uses heat from an infra-red lamp to form an image on specially coated papers. But the Xerox machine had a special appeal. It is a dry method that needs no chemicals, can duplicate anything from grease pencil to ballpoint pen, though it is more successful in copying...
Bundie's eyes narrowed as he entered the gloom of Sever. In front of him he saw a raincoat flying out of the other side of the building. "That's him!" he cried. "The old fax -- uh, I mean or, yes." His thought ground to a halt as his body shot out of the building...
...that medium for society's good as well as its own. If admen are often fair game for critics, it may well be because they have too often pictured themselves as society's savior instead of its servant. "Some admen get pompous," snaps Foote Cone's Fax Cone, "and they come out with statements such as, 'Our lives are better because of advertising.' This is not true. Our lives are better with advertising, but not because...
...means toward reform, "Fax" Cone urged advertising media to demand proof of claims and promises before publishing them. Trade groups should stop evading the issue. The Advertising Federation of America, said Cone, is approaching the problem of cleaning up advertising "like cucumber growers during National Pickle Week." The American Association of Advertising Agencies, to which Cone himself belongs, has recently revised its internal reviewing of members' advertising techniques. "But it is significant that no one has ever been kicked out of the association for cutting capers...