Word: fazoli
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...does the average American diner really care? The Hartman Group, a Bellevue, Wash., consultancy, has found that although a majority of consumers have heard about trans fats--mainly because of Joseph's Oreo lawsuit--only about 14% are likely to actively avoid them. Charlie Lousignont, an executive at Fazoli's restaurant chain, based in Lexington, Ky., which cut trans fats from most of its menu last April, points out that consumers tend to make choices based on taste, not virtue. "The ultimate food product," he says, "is low in calories, carbohydrates and sodium and has no trans fats. That leaves...
...down restaurant. The market leaders boast about the freshness of their ingredients and the diversity of their menus. Panera Bread, with headquarters in St. Louis, Mo., offers 14 kinds of bread--including Asiago Cheese and Olive Sourdough--freshly baked on its premises and sells loaves as well as sandwiches. Fazoli's, with restaurants in 32 states, serves pasta and Italian subs. Rubio's, based in Carlsbad, Calif., is the "home of the fish taco." At Cosi, a sandwich-and-salad chain concentrated in the Eastern states, patrons can make s'mores over little hibachis at their tables and buy cocktails...
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