Word: fcc
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Dates: during 1950-1959
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...flat-footed when the Federal Communications Commission decided to license the CBS "whirling disc" system for commercial broadcasting. RCA promised a much better system, one that existing TV sets would receive in black & wnite (unlike the CBS method) without any change in the sets. But the color RCA showed FCC last fall was mushy and CBS's was clear. FCC decided not to wait...
...electron was discovered (as if they were somehow twins), allow himself to be bested in the next great advance of the, industry that he had led for two decades? Those who knew Sarnoff's vast ability-and his vast pride -thought not. They listened when, coldly eying the FCC decision, he said; "We may have lost the battle...
Many a TV man thinks that Sarnoff's five years is too long. One big reason is that when FCC made its decision last fall, TV setmakers were almost solidly against the CBS system, because they were up to their ears in orders and wanted to make no changes that might upset sales...
...manufacturers are up to their ears in unsold sets, are more likely to grab at RCA's system, which they think will get customers buying again. RCA has already given manufacturers the blueprints of its color system, to make sets (on a royalty basis)-if FCC gives the go-ahead...
...then, the Depression had hit hard enough so that Sarnoff decided to lighten ship. He started selling off control of RKO and later, on orders of FCC, sold the Blue network (it became the American Broadcasting Co.). In RCA's stock-swapping years, it paid no dividends. The first one was not paid until 1937, nearly 20 years after the company started. Sarnoff has thought it more important to plow earnings into research to keep up with the electronic world. And profits from research have often been a long time acoming...