Word: fcc
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Dates: during 1950-1959
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...industry, it was the most confused day since Orson Welles, twelve years ago, launched his invasion-from-Mars. The Federal Communications Commission caused it all last week by handing down a final decision on color TV. As it had indicated it would last month, FCC ruled out the dot sequential system of RCA and the line sequential of Color Television Inc., plumped for the field sequential system of CBS (TIME...
...well as the Pilot Radio Corporation, struck back fast at the FCC decision, filing for Federal court injunctions to stop CBS color from ever coming into being. Meanwhile, the Radio-Television Manufacturers Association decided to launch an all out ad publicity campaign for black-and-white television, and many a big manufacturer joined the fight by refusing to start producing adapters, converters, and color-TV sets. AS a result, CBS will have to rely on such small manufacturers an Celomat and Muntz to supply most of the early receiving apparatus...
Despite all the opposition, Columbia is going ahead with its plans for a late November debut of color television, backed by an FCC announcement this week that it will vigorously contest the two court challenges against the decision. Columbia color, unlike RCA color, is already perfected, the commission has argued, and any delay now in a decision would only mean more sets overhauled in the end since RCA's color system, apparently, is still far from perfection...
...obsolete. Current sponsors will certainly be slow to switch their advertising to color shows that don't beast big audiences, and just like movies today, certain subjects will turn out better in black-and-white than in color. The black-and-white men have reason to fear that the FCC color decision will cut into the current boom in TV set sales; but they know black-and-white television will become a drab thing...
...other hand, CBS, supported by the long arm of the FCC, will be fighting the next few months to win the public--as well the entire industry--over to color. It could be the quickest and most successful promotion trick in history...