Word: fcc
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Dates: during 1960-1969
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Hipper Pitches. The new tough sell has little problem finding air time. The Federal Communications Commission requires TV stations to carry free public-service spots in accordance with "the needs of the community." In compliance with the FCC "fairness doctrine," broadcasters run a one-minute antismoking commercial for every three regular cigarette ads. While there have been some complaints that the stations bury the public-service pitches in off-hour, low-audience periods, it is generally true that the more sophisticated and zingier ads get the best slots...
...challenge at FCC, though, is also to make education relevant to its students, to open up to them a world with which they are familiar but up to now have been unable to handle. Associate degrees will be awarded to students completing the first two years of study. Degrees will be given in urbanology, education, nursing and health, and community services. The two-year program, as it is envisoned now, will eventually be open to all graduates of D.C. high schools...
Some requirements--as yet undetermined--will have to be satisfied for advanced degrees (FCC plans to offer both bachelor's and master's programs in the future...
BESIDES involving the students, and making their education relevant, FCC is making it financially possible for students to go to college. Tuition is $75 a term for full-time students, and if a student can not meet that, them the financial aid office will try, and has been trying all summer, to help him, either by jobs or by scholarships and loans...
There are a lot of things that FCC wants to do and a lot of things it has to do. But probably the most important thing is to make its students want to learn, and let them feel that people are sympathetic to their plight...