Word: fcc
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Dates: during 1970-1979
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That's unfortunate because the Commission may have a chance to prevent the Federal Communications Commission from turning cable TV into a twin of broadcast TV. At the moment, though, the Commission is caught between the utopianist agitators, the FCC, and the special interests, all tugging in different directions. And the unique innovations in programming offered by cable TV will likely suffer...
Conditions. This scarcely veiled threat brought a hail of phone calls to OTP offices in Washington from worried station owners. They quickly learned that the proposed legislation offers them blandishments as well. The bill extends the duration of FCC licenses from three to five years and makes life easier for local stations at license-renewal time. Competing bids for a station's license, for example, would be entertained only after the Federal Communications Commission had revoked or failed to renew it. Out would go the current FCC criteria stipulating the proportion of generally unprofitable news and public-service broadcasting...
...television viewers might suspect, the Federal Communications Commission takes a permissive position on how much time stations may allot to commercials. The general rule: stations that want favorable FCC consideration when their licenses come up for renewal should hold their commercials to just a mind-numbing 16 minutes an hour in non-prime time and 9½ minutes in prime evening time, which is the limit specified by the nonbinding code of the National Association of Broadcasters...
Lately, at least one station has tried for the ultimate: an hour-long commercial. Station WUAB-TV, Lorain, Ohio, applied to the FCC to run an hour program paid for by real estate men and featuring houses and land for sale. Part of a sample spiel: "Look at what the Lions from Leo [a local real estate company] have this week! This lovely Georgian bi-level on a sprawling treed lot! The price for all this? Much less than you think! Call the Lions from...
...FCC, condemning the program as "a 60-minute commercial," refused to grant permission for it. But other purely commercial programs of 15 to 30 minutes in length are being placed by advertisers on small stations round the country. Usually the FCC does not find out about these abuses until an irate viewer blows the whistle...