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...proposed an end to the 16-min.-per-hr. limit on television commercials. Fowler also wants to do away with the comparative renewal process, which verifies whether broadcasters are meeting minimal requirements to air nonentertainment fare such as news, public affairs and educational programming. In recent weeks the FCC has been at the center of a highly publicized controversy over the Financial Interest and Syndication Rule, which prevents the networks from owning and syndicating their own programs. Fowler wants to rescind it; but President Reagan, siding with the Hollywood producers who now hold the rights to most network programs...

Author: /time Magazine | Title: Video: Evangelist of the Marketplace | 11/21/1983 | See Source »

...FCC's Mark Fowler wants to strip away TV regulations...

Author: /time Magazine | Title: Video: Evangelist of the Marketplace | 11/21/1983 | See Source »

...morning hours. Fifteen years later, balding, bespectacled Mark Fowler still does not much care for public service programming. But now, as chairman of the Federal Communications Commission, he can do something about it. Indeed, Fowler's goal is to free broadcasters from nearly all of the thousands of FCC rules, policies and doctrines requiring that "the public interest be served." He rejects the fundamental FCC tenet that broadcasters must demonstrate social responsibility in exchange for using the public air waves. "Television," asserts the man in charge of regulating the nation's 1,090 TV stations, "is just another...

Author: /time Magazine | Title: Video: Evangelist of the Marketplace | 11/21/1983 | See Source »

...disc jockey and program director for small-market radio stations. In 1968 he traveled to Indiana to work on Robert Kennedy's presidential campaign. Later, moving to Washington to join the city's busy network of communications lawyers, he came to the conclusion that the complex FCC rules "weren't really serving people well." In 1976, having moved further to the right politically, he signed on as communications counsel to Presidential Candidate Ronald Reagan. He performed the same service in 1980, and after Reagan's victory was duly rewarded with the chairmanship of the FCC...

Author: /time Magazine | Title: Video: Evangelist of the Marketplace | 11/21/1983 | See Source »

...marketplace decide," translates as "Let the industry decide." They contend that his stated intention of making the broadcast media as unfettered as print ignores a fundamental distinction: the number of broadcast outlets is limited, and the Government decides who gets them. "The reason for regulation," notes former FCC Chairman Charles Ferris, "is still the scarcity of the spectrum and the fact that not everyone can participate...

Author: /time Magazine | Title: Video: Evangelist of the Marketplace | 11/21/1983 | See Source »

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