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...films included tiny blips of commercials for popcorn and soda -moving past so quickly that the viewer did not consciously realize he was seeing them-popcorn and soda sales went up. These results were highly uncertain, though, and the technique was abandoned. Since 1957 it has been against FCC policy to permit subliminal techniques on television. Last month, however, the agency made an emergency exception...

Author: /time Magazine | Title: Americana: Subliminal Scenario | 5/29/1978 | See Source »

...Pictures. "He has a greater vote." Partial proof that the more mature viewer may be alienated is the increasing popularity of public television, which still programs for adults with literate shows like I Claudius. "The public is smarter and wiser than the people who make programming decisions," says former FCC Chairman Newton Minow. "A lot of the network programs are not up to the level of the audience...

Author: /time Magazine | Title: Television: The Year That Rain Fell Up | 1/9/1978 | See Source »

Write letters to me, to Hope, and to the FCC for all I care. Happy Birthday to me, I'm going to sleep. Later...

Author: NO WRITER ATTRIBUTED | Title: Steal This Column | 11/3/1977 | See Source »

Diane Kaplan, program director for WPXN, said yesterday that the FCC allegations were entirely incorrect...

Author: By Peter R. Melnick, | Title: WXPN to Lose License; FCC Charges Obscenity | 4/14/1977 | See Source »

Susan J. Krock '78, president of Harvard's FM station, said yesterday the WHRB staff takes the FCC regulations more seriously than does the WXPN staff...

Author: By Peter R. Melnick, | Title: WXPN to Lose License; FCC Charges Obscenity | 4/14/1977 | See Source »

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