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Republican Doerfer, a longtime Wisconsin politician and bureaucrat, and a protégé of Senator Alexander Wiley and ex-Governor Walter Kohler, went to Washington in 1953 as a member of the FCC, was elevated to the chairmanship...
With solemn assurance from the Justice Department that they would not be violating antitrust laws, the presidents of the three television networks met in secret conclave last week. Topic of discussion: FCC Chairman John Doerfer's "suggestion" that the networks take turns every week presenting a half hour of informational, cultural and educational programs daily, Mondays through Fridays (total: 2½ hours a week...
...networks were convinced that this was no time to talk back to the FCC. To balance Doerfer's inadequate suggestion, they offered an almost equally inadequate proposition of their own. Every week, the networks promised, each of them would devote at least one hour of evening time to public-service shows. Thus, while guaranteeing the public half an hour more of culture each week than Doerfer called for, they were maintaining their freedom to relegate some of it to the Sunday "culture ghetto...
...they were merely duped by deceitful packagers; this, said Rogers, is neither a "practical excuse nor a legal one." But if he found broadcasters and advertisers crassly commercial, Rogers also found the Federal Communications Commission and the Federal Trade Commission incredibly casual. Beyond its licensing and rulemaking authority, the FCC has "investigatory power fully as great as the Special Committee on Legislative Oversight [which dug into the quiz scandals and the payola problem&]." But when a contestant on the now defunct quiz show, Dotto, charged in a letter to the FCC that the show was fixed, the commission merely wrote...
...only six employees review this information, and about five-and-one-half hours is spent on each renewal." Added Rogers: ''We are advised that no television station has ever been required to go to hearing on its renewal application because of programing practices." Although in 1951 the FCC had announced a "public conference'' to discuss the role of television, "no such conference has ever been held...