Word: fcc
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...next four or five years, perhaps longer, anyone who wanted to buy a television set would have to be content with a black & white receiver. The argument before FCC was highly technical. But the issues were dollars & cents. The real question was whether Radio Corp. of America-and NBC-or the Columbia Broadcasting System got a head start, and possible control, of the lusty young television baby...
Then CBS, which spent some $2,000,000 on a color system stepped in. CBS asked FCC to grant it a license to televise in color. RCA, which had nearly $100,000,000 at stake, opposed this...
Enterprise to the Rear. In its decision, FCC stuck close to potent RCA's arguments. FCC was not satisfied that the CBS system was "as good as can be expected ... in the foreseeable future." And, added FCC, it could not give CBS a license and let the public pass on color because ". . . there are not enough frequencies available . . . for more than one color television system...
Sick & tired of conventional radio, some 125 Washingtonians* put up $100,000 for a "station for intelligent listeners," hired FCC analyst Edward Brecher (who helped put together the FCC's famed "Blue Book") to run the show. Last week station WQQW began broadcasting according to its owners' lights: ¶ No plug-uglies or singing commercials; only four one-minute commercials an hour (says Manager Brecher: "We believe that a listener is entitled to a program after every commercial...
...screen of television's future is not wholly dark: 1) a new, supersensitive pickup tube, four to five times brighter than its predecessor, makes candlelight do the job of a battery of floodlights; 2) construction of 44 new stations is expected to begin after FCC gives its ruling; 3) the Radio Manufacturing Association says that the U.S. is ready to build from 330,000 to 360,000 television sets...