Word: fcc
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...Federal Communications Commission, which operates on the theory that radio is here to stay, last week warned the industry that many listeners might not be. In a 140-page report, FCC told radio that bad programs were losing devotees by droves. Radio's most common and obvious faults: soap operas, too many commercials, allowing the sponsor to have free reign...
...Said FCC...
...many soap operas glut the daytime hours. The two largest networks, NBC and CBS, carry some 40 between them. Once, in 1940, 55 of the 59½ daytime hours a week were filled with twittering throbbers. Polling U.S. homes, FCC found that during soap-opera hours 76.8% of available listeners had their sets turned...
...Radio favors the sponsor before it favors the public. What are needed, said FCC, are more noncommercial sustaining programs, of wide variety; less sponsored, pat-formula shows. As an example of the attitude it does not like, FCC quoted a New York advertising executive who said: "The best radio program is the one that sells the most goods...
...purposes, the fabulous Gene McDonald has lived ashore and lumped it, a subdued family man who sticks to a couple of beers, plays with the children while his wife studies Russian and music. His most strenuous recent struggle: a safari last week to Washington to row with the FCC over FM wave lengths...