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Word: fda (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Under consideration since last March, the new code was described by FDA Commissioner Charles Edwards as "the most significant change in American marketing since food labeling began." His description is accurate. Some of the new regulations merely clarify or expand existing rules that require only the listing of ingredients (such as beef, salt or flour) in the order of their predominance in a product. Current practice normally does not disclose nutritional components-protein, fat, carbohydrates. Other changes represent substantial shifts in the FDA'S attitudes toward informing the consumer. Among the provisions...

Author: /time Magazine | Title: Medicine: New Labels for Food | 1/29/1973 | See Source »

...bread, flour, fortified milk and fruit juices. It must also be included on all products for which nutritional claims are made. Labels must include the serving size and number of servings per container, spell out the caloric, protein, carbohydrate and fat contents and list the percentages of the FDA's recommended daily allowances (RDA) of protein, vitamins and minerals...

Author: /time Magazine | Title: Medicine: New Labels for Food | 1/29/1973 | See Source »

...labels. Those containing up to 150% of the RDA must meet federal standards for dietary supplements. But those containing more than 150% of the RDA must be labeled and marketed as drugs. The purpose is to curb excessive use of vitamins, which is often useless and occasionally dangerous. (The FDA has decided that such newly designated drugs would be sold over the counter, rather than by prescription...

Author: /time Magazine | Title: Medicine: New Labels for Food | 1/29/1973 | See Source »

...effective by 1975, was mixed. Consumer groups generally agreed with Edwards that the rules marked "the beginning of a new era in...complete, concise and informative food labeling." Large food producers have not yet offered any serious objections. But manufacturers of vitamins and dietary supplements are upset by the FDA'S decision to label their products as drugs. That change will subject them to stringent testing for safety and efficacy...

Author: /time Magazine | Title: Medicine: New Labels for Food | 1/29/1973 | See Source »

Despite the possibility of court action by vitamin producers, the FDA anticipates few problems enforcing its new rules. The agency has 17 testing labs across the country to monitor products and ample authority to recall or seize those that fail to meet its standards. Del Monte and Pillsbury, two of the nation's largest food producers, already include nutritional information on the labels of their products; food chains like Safeway and National are planning to do so. Others are expected to go along to satisfy both the FDA and consumers, who are becoming increasingly sophisticated about what they...

Author: /time Magazine | Title: Medicine: New Labels for Food | 1/29/1973 | See Source »

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