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...Commerce Committee. But as industry spending has soared, so has public scrutiny. Last week, at a day-long House subcommittee hearing, lawmakers pushed for tougher regulations, taking aim at seemingly deceptive ads by drug companies such as Pfizer and Merck. And on Thursday, the U.S. Food and Drug Administration (FDA), which mandates and monitors the content of drug ads, convened to discuss the issue...
That's a feature common to most drug ads: they leave you confused about the information. The FDA states that DTC commercials must present a "fair balance" of the benefits and side effects of a drug, but it's obvious most don't. Drug ads are, not surprisingly, meant to sell products, not scare consumers off, so they're notorious for careening quickly through the obligatory list of the medication's risks. Even Saturday Night Live has mocked this technique, with its own commercial for a fake birth control pill, Annuale - a spoof of a real drug ad for Seasonale...
...being waged on websites like Realmilk.com and increasingly in the courts. California food and agriculture officials began battling with farmers last month over a new state law requiring raw milk to meet the same safety standards as pasteurized milk. John Sheehan, director of dairy-food safety at the FDA, has likened drinking raw milk to "playing Russian roulette with your health"; advocates accuse the agency of relying on outdated information and harassing raw-milk producers in order to protect the pasteurizing industry. "The heat from the government against us is just palpable," says Mark McAfee, founder of Organic Pastures Dairy...
...right? The available evidence suggests that without a bug-killing step like pasteurization, even the cleanest dairy with the healthiest cows cannot always expect to produce safe milk. In testimony before Maryland state delegates, the FDA's Sheehan stressed that raw milk in any form "should not be consumed by anyone, at any time, for any reason." He cited 45 outbreaks of disease from 1998 to 2005 that were traced to unpasteurized milk or cheese--and pointed to the dangers of exposing the vulnerable immune systems of young children, the elderly and those with immune disorders to the colonies...
Believe it. Since 1987, the Food and Drug Administration (FDA) has required that milk sold and distributed between states for human consumption be pasteurized, meaning it must first be heated to kill off most of the bacteria that might be lurking in the barn or flourishing in the cow. But a growing contingent of natural-food fans is demanding the right to bring milk from teat to table, convinced that pasteurization strips away the very stuff that makes milk so nutritious to begin with. Farmers are more than willing to meet the demand, since raw-milk products--milk, cheese, yogurt...