Word: fe
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Dates: during 1970-1979
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...reason for the line's prosperity, says Santa Fe Industries President John
...hear that whistle down the line? I figure that it's engine number forty-nine. She's the only one that'll sound that way On the Atchison, Topeka and the Santa Fe...
Johnny Mercer wrote and Judy Garland belted out those lyrics in 1946. Now, many of the songs written about railroads are nostalgic goodbyes, but the whistles are still blowing on the Santa Fe. The railroad, which operates 13,000 miles of track from Chicago through the Southwest to California, is big, modern and-a rarity these days-profitable...
...excessively profitable, to be sure. As a little old prospector is surprised to learn on one of the line's TV commercials, the railroad is now only one operation of Chicago-based Santa Fe Industries, Inc., which has diversified into such ventures as oil, lumber, pipeline operations and trucking. Last year railroading accounted for more than $1 billion of Santa Fe's $1.4 billion revenues, but only $51 million of the larger company's $150 million profits. Still, that was a creditable performance in an era plagued by railroad bankruptcies, and the outlook for 1976 is even...
...Ehrlichman? Well, the book cover blurb says that he wrote The Company "in an old adobe house in Sante Fe, New Mexico...