Word: fear
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Dates: during 2000-2009
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Further, consumers fear that once they break that large bill, they won't be able to stop spending the rest. "Once that barrier is passed, it's like a dam gets broken," says Srivastava. "And we've found that when people decide to spend, they'll spend more with the bigger bill than with the smaller bill." Researchers have labeled this phenomenon the "what the hell" effect: "I've broken the hundred; it's gone from my wallet. What the hell, I may as well blow off the rest." So consumers, afraid that the "what the hell" effect will drain...
...once we get to the actual buying of what Treasury is gingerly calling "legacy assets" (I'm hoping for a public-service ad campaign with the slogan "It's not toxic, it's a legacy"), things may shake out much differently from what Wall Street hopes and Krugman & Co. fear. Both sides in the debate seem to expect that the asset purchases will provide nothing but benefits to the banks that sell. That's not a safe assumption. We don't yet know what private investors will be willing to pay for those once-thought-to-be-valuable legacies. With...
...Cheever's troubled nature was his fear of being "a small and dirty fraud," an impostor in his social pretensions and, especially, his sexuality. The suburban squire was just a shopkeeper's son. And though he took a sincere, even intense, sexual interest in women, it was impossible to superintend his wayward libido, which kept pointing him toward...
Such financial uncertainty is stoking fears of backsliding to an era when private colleges were the ivy-covered province of the privileged. Skidmore assistant director of admissions Marisa Ferrara fielded her first ever requests this year from parents rescinding financial-aid applications at the eleventh hour for fear that they would harm their children's chances of getting in. "They're feeling this guilt," Ferrara recalls of a phone call with one such parent. "You could almost hear it in this mother's voice, saying, 'I'll do anything. I don't want my kid not to get in because...
...recent study at the University of California, San Francisco (UCSF), scientists asked a group of women to give a speech in front of a stone-faced audience of strangers. On the first day, all the participants said they felt threatened, and they showed spikes in cortisol and fear hormones. On subsequent days, however, those women who had reported rebounding from a major life crisis in the past no longer felt the same subjective threat over speaking in public - and did not show a jump in cortisol. They had learned that this negative event, too, would pass and they would survive...