Word: fear
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Dates: during 2000-2009
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...past's power comes from experience, the lessons it dares us to dismiss on the grounds that maybe things will be different this time. The future's power is born of experiment, and the endless grudge match between fear and hope. We are having a dozen simultaneous conversations right now about change: in our institutions, our culture, our treatment of the planet and of one another...
...problems. In its Pakistan health-care trial, Swiss Re has seen many fewer claims than expected submitted by people receiving insurance as part of a loan. Giné, who has observed similar results in the Philippines, suspects loan officers sweep the added benefit under the rug. Reason? They fear that potential customers will walk if they feel they're paying for something they didn't ask for. So they never know about the coverage they have...
...converting wastewater into drinking water, the government created a drink called NEWater and packaged it in colorful plastic bottles. Although it's copiously drunk by Singaporean government ministers, often at media-saturated events like the country's National Day celebrations, brands like Evian and Perrier have little to fear. Singapore's officials are more interested in making a point than a dollar, the point being that water is a valuable, renewable resource...
...touch with than an old flame? "Facebook makes it easier for you to take that first step of finding someone again," explains Rainer Romero-Canyas, a psychology research scientist at Columbia University. "It has finally provided a way for people to reach out to someone without fear of rejection." The Boston Phoenix even coined a term, retrosexuals, for people who are taking the plunge into recycled love...
...Russians began by breeding a group of foxes according to one simple rule: they would walk up to a cage and put a hand on the bars. Foxes that slunk back in fear and snapped their teeth didn't get to breed. Ones that came up to the scientists did. Meanwhile, the scientists also raised a separate group of foxes under identical conditions, except for one difference: they didn't have to pass a test to mate...