Word: fear
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...What areas of the brain are you looking at for more insight about how consumers think? I find it incredibly sad, but let me explain my whole theory of the amygdala. The amygdala is the part of the brain partly responsible for fear. During the recession fear is really growing to immensely higher levels. Advertising in the United States will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product...
...since last October as auto and machinery factories have slowed production. The east has been somewhat protected because its firms don't export as much as their west German opposite numbers. An unmistakable streak of eastern stoicism helps, too. "I notice that when I'm in the west, the fear of this economic crisis is much greater than in the east," says Halle's Mayor Dagmar Szabados. "We've been steeled by crisis here." That may be true; but as the state of her town proves, being steeled by a crisis is not the same as rebounding from a slump...
...Panel on Climate Change, an international body of scientists, forecasts that sea levels will rise an estimated 2 ft. (60 cm) this century, enough to inundate a good portion of the country, many of whose 1,200 isles sit just 3 ft. (1 m) above the ocean. "For us, fear of sinking is no different than the fear of persecution," says Ali Rilwan, head of Bluepeace, a local environmentalist group...
...most obviously, has the political context. Abortion has forever been blown by electoral trade winds; when the right was in charge, people feared the return of coat hangers in back alleys. Now that the left leads, they fear abortion on demand. The very meaning of the labels adjusts; calling yourself pro-choice at a time when a liberal Democratic President and allies in Congress are lifting abortion restraints may imply no qualms at all, and that's not where most people...
...fear is pervasive. In Moscow, Viktor, 28, says, "My family does not know I am gay. I am open about it to anyone that asks, but I would never tell my parents. I don't know what my mother would do, but I know my father openly hates homosexuals." Like many gay men, Viktor didn't want to attend the parade on Saturday. "I just want to be treated like everyone else, and going around and screaming I am gay isn't going to help me." Says Sergei, who is married to a woman but advertises for liaisons with...