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...always protected that." Gaydos believes the movie is "review-proof." "What are they going to say - that the film is out of focus, that they don't like the music?" he asks. "I don't think anyone thinks it's going to be a cinematic masterpiece." Rather than a fear of bad reviews, he chalks up the lack of advance screenings to Sony's need to build anticipation. "You've got one chance at uncorking this bottle," Gaydos says. "This is great show biz." (See the top 10 Michael Jackson moments...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

While consumers and the retailers are bullish about the discounts, it's the book business that's throwing a fit. "The fear is that people get used to paying less for books than it costs to make them, which puts downward price pressure on everything," says Michael Norris, a publishing-industry analyst for research firm Simba Information. Wholesale prices for publishers and advances for authors could...

Author: /time Magazine | Title: Walmart, Target, Amazon: Book Price War Heats Up | 10/27/2009 | See Source »

Christakis added that he did not want to reveal the details of his hypothesis for fear of potentially corrupting the results of the study. But he said that if there is no H1N1 epidemic, his “experiment will be a flop...

Author: By Danielle J. Kolin, CRIMSON STAFF WRITER | Title: Christakis’ Study To Survey Flu Students | 10/27/2009 | See Source »

...government offer of asylum for cooperation in finding his father. "I said you - the CIA and the FBI - you should know where he is, but I can't help you because I don't," Omar said by phone from a Middle Eastern country he refused to name either for fear of his safety or residency status. He has technically been reinstated as a Saudi subject...

Author: /time Magazine | Title: Growing Up bin Laden: Osama's Son Speaks | 10/27/2009 | See Source »

...homeowner and found it staggering that just the mortgage-interest and property-tax deductions amount to $96 billion per year. The elimination of those two deductions alone would virtually pay for health-care reform. I recall the fear expressed when the removal of interest deductions for auto loans and credit cards was first discussed. The bottom did not fall out of those sectors. Nor will it fall out of the housing market...

Author: /time Magazine | Title: Inbox | 10/26/2009 | See Source »

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