Word: featherers
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CHICAGO, led by Pullman Co. President Carroll R. Harding, aimed for $9,870,000. The campaign was run with railroad lingo: "section bosses" for soliciting from large firms, trades & industries, general business; "Red Feather Specials" won "Golden Lantern" awards for best time toward "Quotaville...
GREAT FALLS, MONT, (goal: $100,000) mounted a big red plywood rooster on the marquee of a department store. Each $20,000 raised supplied the bird with one feather for its tail...
GAINESVILLE, GA., which numbers 11,936 people, fixed itself a quota of $34,528. On its streets last week, practically every electric power and telephone pole bore Red Feather placards and the slogan "Give." Over the two local radio stations, at 30-minute intervals, sounded one loud knock, then seven more knocks, and finally a voice saying, "You'd rather have your door knocked once than seven times, wouldn't you? Give to the Community Chest!" (The knocks referred to the seven local agencies for which funds were being sought...
CEDAR RAPIDS, IOWA (goal: $234,684), which has had united charities campaigns since 1914, went about the 1952 drive with seasoned team spirit. Schoolchildren competed in an essay contest. Topic: "My Favorite Red Feather Agency...
...University's United Community Services Red Feather Drive started a college letter campaign Saturday to urge students to write in the Red Feather Drive...