Word: feathering
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...computer, and between a website and a TV channel, will then start evaporating like pixels on a dying screen. Viewers will choose whether to watch ads and which way to watch them. How will brands vie for consumers' attention? For a taste of the future, tap the words Axe Feather into an Internet search engine. Any number of the results will take you to a page featuring an attractive young woman, clad in skimpy red undergarments, lying on a bed. Move the virtual feather with your cursor to tickle various parts of her body to get her to sneeze, giggle...
...brands don't understand it. I wanted to be one of the first fashion brands to use it to target my audience." But while no one disputes the technical prowess of the new generation of ads, that doesn't mean they actually work. In the case of the infamous Feather, as much as Welsh blogger Huntley enjoyed and shared the site, he didn't realize it was an ad for Axe. Are some viral campaigns too cute by half, thus reducing their effectiveness? Perhaps. But as Paul Bates, ad-industry analyst at London brokerage Charles Stanley, notes, all clever advertising...
...Unfortunately, this recognition comes at a heavy cost. More likely then not, the secondary field option will unduly pressure students to make curricular choices that will ultimately leave them less satisfied. The game theory dynamic is unavoidable. Dog eats dog in the Harvard world, and graduating without this additional feather in one’s cap will be frowned upon soon enough. Once there is a secondary field option in place, and as a few students begin to opt into it, a large number of students will quickly feel compelled to do so as well. Harvard is currently...
...cartoon, with a storytelling sense and graphic precision worthy of the old animation masters. The title character (voiced by Zach Braff) has huge glasses, a studious mien, not the best posture. And, oh, is this chick adorable, whether trying to win a chaotic baseball game or shaking a tail feather in his patented chicken dance. At a pace as sprightly and assured as the great old Warner Bros. cartoons, the movie flirts with alien abductions, crop circles, Streisand jokes and familial reconciliation. The Curse of the Were-Rabbit, which extends Park?s Oscar-winning stop-motion short films to feature...
...Sean R. Fredricks ’07 and Simon N. Nicholas ’07 succeed admirably in drawing the audience into the play. In an innovative opening scene, the absent master of the house lures a giggling audience member on stage by tickling her with a flamboyant white feather, and then commences to introduce the play...