Word: feathertouch
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Dates: during 1930-1939
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...first standard high-priced fountain pen launched on what had always been a low-priced market. Next Walter Sheaffer streamlined his pens. Then in quick succession he introduced the Sheaffer desk set with universal socket (which seals the tip of the pen and keeps it moist), the Feathertouch nib, the special Sheaffer pencil which "propels, repels and expels the lead," the Sheaffer Vacuum-Fil pen. By 1929 the company's gross sales had climbed to $8,000,000 and its profits, averaging more than $1,000,000, were ahead of those of one of its two rivals, Parker...
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