Word: featly
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...Shanghai Morning Post, a daily with a circulation of 600,000, estimated that her paper will spend about $120,000 covering the Games. Still, hefty advertising has offset such costs; China's state-run CCTV, for instance, says it is raking in $60 million in ad revenues?a remarkable feat in a country where advertising is still an infant industry. Everything about the Olympics has been marketed, right down to sponsorship of the televised medal count that flashed on TV screens several times an hour, courtesy of the motor-oil brand Kunlun...
Even before some of the late partygoers arrived home Saturday morning, athletes were taking the field. The Games' first gold was awarded to China's Du Li in the women's 10-m air-rifle competition. The People's Republic followed up Du's feat with another shooting gold, along with a pair of conquests in the men's synchronized platform and women's synchronized springboard diving events...
...million into athlete scholarships, and another $100 million into training centers, regional competitions and sports development. Without the money that OS invested in him, Alassane would never have left Niger to train, got a world-class coach or won a bronze medal at the African championships in May, the feat that qualified him for Athens. OS "is indispensable," says Hassene Ikhlef, who coaches Alassane and 19 other scholarship holders at the International Center for African Judo (CIJA) in Rabat, Morocco. Without the funding, nations like Niger "would be very sparsely represented. These countries don't have the means to train...
...questions. And Jeff’s effort often paid off. After reading the brochure, Gabe ran into Jeff at an event for MoveOn.org. Gabe signed up to help the campaign and wound up helping us reproduce 10,000 copies of our campaign documentary—a feat we probably wouldn’t have been able to pull off without his help...
...team gold. You wouldn't know it, since her husband Bela, the coach of two of those gymnasts, got all the attention. And that was fine with Martha. "It's not me to be center page," she says. But as national team coordinator, Martha plans to repeat her Olympic feat and may just change that...