Word: fedex
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...rest of the world is supposed to slash tariffs and other barriers on everything from cars to software to wood to wine to legal and financial services. But for several years, our reluctance to cut farm supports has stalled the talks, kneecapping American firms ranging from Microsoft to FedEx to Anheuser-Busch, and even American farmers who rely on exports. "The problem is a vested political constituency that's absolutely committed to the status quo," says retired California Congressman Cal Dooley, a former cotton and walnut farmer who leads the Grocery Manufacturers Association. "That's the main obstacle to free...
...original version of this article incorrectly cited FedEx as being one of the companies that received a top score in the Human Rights Campaign?s Corporate Equality Index. The company was in fact...
...eventually caught up, but ever since, there's been a dialogue between the "real" shows and the spots that pay the bills. The conversational humor of The Office--which Lawson cites as a model for the cavemen spots--owes a debt to the deadpan ads from FedEx, Monster.com and so on that target the same upscale demographic. The crossover hasn't always worked: Baby Bob, a talking-baby sitcom based on an ad, was insipid. But Max Headroom, a black-humored sci-fi series based on a Coca-Cola campaign itself based on a British TV show, was brilliantly subversive...
Maybe lashing out at the corporate world doesn't work as well in American pop culture because the corporate world co-opts rebellion so well. For businesses from FedEx to CareerBuilder.com there's no better way to reach white-collar workers than with ads that say white-collar workers are idiots. In the TV sitcom The Office, the lousy boss, Michael Scott (Steve Carell), is the one who walks around singing Todd Rundgren: "I don't want to work/ I want to bang on the drum...
...Boeing 747 did--or risk sending a firm into a tailspin. Remember Lockheed's L1011? Mechanically, the A380 works. But Airbus has had to tear up its delivery schedule several times because of nagging manufacturing problems, primarily involving wiring. That has enraged launch customers; some have canceled their orders. FedEx and UPS walked, which killed the cargo version of the plane...