Word: fedexing
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...building without folks critiquing her choices. If she buys a slice of pizza, a stranger who recognizes her is sure to comment on her unhealthy habits. "I also used to love French fries, but I'd have to eat them in secret in my office." That is, until the FedEx deliveryman caught her and gave her grief. "His good-natured kidding got me to stop," Christine says. "My arteries are all the happier for it." Every so often, however, she indulges her passion for chocolate mousse...
...commercials are king - and often more entertaining than the game - capitalism still reigns, and Madison Avenue still has its dynasties. Anheuser-Busch, who brought us the once-riveting Bud Bowl, has bought 10 of CBS' $2.3 million 30-second spots. Pepsi will be all over the place, as will FedEx and Visa. EDS, who last year gave us the "cat herders" treat, is back with a running-of-the-squirrels Pamplona thing. And Bob Dole is hawking - well, it's sort of a surprise, which we won't spoil in case the game's a stinker...
...Bowl XXXV is a snoozer, here's who to blame: the ad wizards at Omnicom's BBDO New York. Between its clients Pepsi, Frito Lay, Pizza Hut and FedEx, the agency is populating nearly 30 percent of the game-time ad space all by itself...
Last week's bad news showed just how much. Retail sales fell 0.4% in November, led by the biggest drop in car sales in more than two years. Both UPS and FedEx reported that holiday shipments are slackening, while Microsoft and Compaq became the latest tech titans to blame poor earnings on a slowing home-PC market. Consumer sentiment about the economy, as measured by the University of Michigan, is at a three-year low. Given the drubbing on Wall Street this year, that's not surprising. As the NASDAQ soared in the past few years, the market created...
...Hanks is back on a killer beach, this time alone. The soldiers hitting the Normandy sands in Saving Private Ryan faced grim death, but it might come in the arms of a buddy. Chuck Noland, the FedEx manager stranded on a Pacific island after a plane crash, has no one to talk to, to bray at, as he did to his harried underlings at work--no one to shore up his resolve or share his desperation. Well, all right. Chuck is a doer. So he will fashion tools, clothing, shelter; find food, draw cave paintings, make fire. He will replicate...