Word: feds
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...says Heinz spokesman Michael Mullen. In line with Britain's strict advertising rules, Heinz had no input or product placement, but was named as the show's sponsor. "This is about creating a high level of quality. The only risk would be if the consumer felt he's being fed a commercial," says Anna Prosser of Spring London, the agency that worked with Heinz on the Dinner Doctors campaign. But advertisers may be misjudging audiences. "This kind of manipulation simply fuels the consumer revolt," says David Boyle, author of the new book Authenticity: Brands, Fakes, Spin and the Lust...
Listwin set out to fix the software, adopted a more conservative revenue model and made lucrative deals with such companies as HP, IBM, Lucent, Siemens and Sprint. In Japan, phone giants KDDI and J-Phone fed the craze for multimedia messaging--sending enhanced cell-phone snapshots to your friends--with Openwave software. Openwave's annual revenue has stabilized at $250 million. The stock is back above $2. Multimedia messaging is just starting to take off in the U.S. and Europe, via Sprint and Nokia. Analysts expect Openwave to be fully profitable in 2004. Perhaps then Listwin can afford to celebrate...
...face meetings have become conference calls; voice-to-voice phone calls are all too often abandoned for impersonal e-mails. And before you know it, for many workers, the hours from nine to five are most often spent practically alone. The take-out services from gourmet cafes have literally fed this culture of anti-socials so that now not even the daily special in the cafeteria can entice colleagues out of their cubicles. Only the elevator...
...down a detainee's defenses, Smith says, then build up his trust. The first step is achieved through a combination of physical discomfort and psychological disorientation. A captive might be subjected to extreme heat or cold, deprived of light or dark, made to squat in painful positions, questioned and fed at irregular intervals, kept awake for hours on end. Most important is confinement in isolation, divorced from all that is familiar. "Human beings want to control their environment," says Ilan Kutz, an Israeli psychiatrist who has treated former captives. "If you can't control it, you lose the coordinates...
...Numbers 98? Price of a used copy of a best-selling biography of U.S. Fed chairman Alan Greenspan...