Word: fee
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...this world of the endless campaign, pretty soon no candidate anywhere will ever again risk uttering an impromptu thought in public. For a hefty fee, U.S. advisers will market-test every word and gesture to achieve the proper level of dynamic blandness. And since media consultants tend to recycle endlessly any technique that works, it is easy to envision future political spots that begin, "It's morning again in Poland." But equally disturbing is the way that during the 1980s, the political handlers have wrung the last droplets of spontaneity out of U.S. politics, as passion and ideology have become...
...films, JVC hopes to get new programming that it can sell on videocassettes. Company officials also want to learn more about the movie business, possibly as a prelude to buying a major film studio. Says Gordon: "They have no experience in the business and regard this as their tuition fee...
...plaints may soon come from the mouths of adolescents. Denver's Young Americans Bank, which caters to youths, will start issuing a kids-only MasterCard this week to patrons who are at least twelve years old and can persuade an adult to co-sign. Cardholders will pay a membership fee of $15 and an 18.8% finance charge on unpaid balances, but the Kidcard's $100 credit limit seems to rule out wild shopping sprees. "This way, they build their own credit history," says bank vice president Cindy Culkin. "If they don't make the payments, they've blown...
...pool. High-powered fans underwater create gently rolling waves, which may not suffice to soothe the bathers as they watch, typically, Jaws, Creature from the Black Lagoon (this in 3-D) or Twenty Thousand Leagues Under the Sea. Movies are free after patrons pay a $14.95 general-admission fee, $9.50 after 5 p.m. "This is the prototypical Southern California experience," says park spokesman Stan Friedman. "It combines the beach, swimming and Hollywood all in one place...
Some outlets will offer the service free; others will charge a small fee. "One or two sprays a year," the company promises, "and the flag can be protected forever." Sometimes chemicals can do what the Constitution...