Word: fee
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...major career decision for celebrities at the moment is not whether to sell out but which cola to endorse when they do. In the latest episode of their unending battle to top each other, Coca-Cola and Pepsi are offering fees that almost no one can resist. Last week Pepsi announced that the Material Girl, Madonna, has signed up for a one-year global advertising campaign (her estimated fee: almost $10 million). The title song from the singer's new album, Like a Prayer, will debut in March on Pepsi's prime-time television commercials. Pepsi's team has already...
Coca-Cola has not lost its fizz either. In December the company signed teen heartthrob George Michael for a diet Coke commercial, to begin this week, which features music from a previously unreleased single (his fee: a reported $4 million). In the past, Coke has recruited the Pointer Sisters and Whitney Houston. All of which raises a profound question: Which brand would Elvis have chosen...
...only economic proposal coming out of the White House was met with widespread protest. Bush's suggested fee on savings accounts to help bail out the troubled Savings and Loan industry, drew fire from congressional leaders like Wirth, who serves on the Banking and Budget Committee...
Hundreds of students sign up for pre-vacation plagiarism courses sponsored by Harvard Student Agencies. For a fee of $45, including drinks in the last session (with valid i.d.), students learn how to plagiarize more effectively without getting caught. Former head of McLean Hospital Shervert Frazier serves as special guest lecturer...
...compensate for the physical liabilities that often come with age. Since 1979, more than a million senior drivers have completed the American Association of Retired Persons's "55 Alive/Mature Driving" program, an eight-hour driver-education course taught in 17,000 classrooms across the U.S. for a nominal fee. Says Michael Seaton, creator of the A.A.R.P. program: "Older drivers want to be safe on the road. Most have never had a high school driver's-education class, and they enjoy the course." As the A.A.R.P. program and ones like it expand, so too will the odds that older drivers will...