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...minutes a week online last year, a 17% increase over 2004. Watching TV, by contrast, grew by only 6%. Viewing habits may change, but the need to advertise products remains. Thus advertisers are hoping that "one-pipe" convergence will remodel the landscape. That's when a single broadband feed into your home will hook into one device that operates your TV, PC, dvd player, dvr, games console and stereo system. The differences between a TV and a computer, and between a website and a TV channel, will then start evaporating like pixels on a dying screen. Viewers will choose whether...

Author: /time Magazine | Title: Ad-Ventures Online | 5/21/2006 | See Source »

...have a music player such as iriver's brand-new 2GB clix ($200) - or another player listed on Microsoft's PlaysForSure website under the "Subscription Enabled" header - you can set up Urge to auto-synch playlists and feeds, but these players will never threaten the iPod. No, Urge poses a threat to Apple because of the MTV brand and because MTV closely works with youth-oriented cell-phone carriers like Virgin Mobile USA. When the circle is complete, it won't be an MP3 player that gets synched with your TRL feed, but a phone with 2GB of flash memory...

Author: /time Magazine | Title: Urge Music Service from MTV Networks | 5/17/2006 | See Source »

...southern neighbors extremely interesting. You reported that Ethiopia's Prime Minister, Meles Zenawi, said, "While Egypt is taking the Nile water to transform the Sahara into something green, we in Ethiopia - which is the source of 85% of that water - are denied the possibility of using it to feed ourselves." But Ethiopia has several major river basins besides the Blue Nile, as well as fertile land, and if it were to exploit those resources, it would be able to not only feed itself but also become a granary for Africa. When I reminded an Ethiopian diplomat in Cairo not long...

Author: /time Magazine | Title: Slow — But Steady — Change in France | 5/16/2006 | See Source »

...their rural homes. Recently, troops have swept rural areas, ostensibly to help boost agricultural productivity by growing food on idle farms. In reality, though, human-rights advocates say the army has begun seizing food from peasant farmers, raising fears that this year's harvest will be confiscated to feed soldiers and tighten control over rural opposition strongholds. "All basic foods are now under direct military control," says Eddie Cross, an economist and adviser to the opposition Movement for Democratic Change. The latest exercise - dubbed Operation Taguta/ Sisuthi or "eat well" - has been disastrous, according to a report released last month...

Author: /time Magazine | Title: Bad To Worse | 5/14/2006 | See Source »

...time rousing musical-comedy lines, "Did you say corn muffins?" (Mary had won his heart by revealing she makes the best corn muffins. When they reach the White House, Mary says she'll bake "corn muffins for the unemployed!" Wintergreen cries, "That's my girl! You feed 'em and I'll sing to them...

Author: /time Magazine | Title: Old Musicals Like New | 5/12/2006 | See Source »

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