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...Global Reach Perhaps only Michael Jackson could command premieres around the world, from the main event in Los Angeles to London to Seoul. All told, there will be 33 premieres, with 16 synched to begin at the same time and eight featuring a satellite feed showing red-carpet arrivals from the gala in Los Angeles. The numbers are staggering even to folks used to marquee-name statistics. Vivian Mayer-Siskind, who worked in the marketing department at Summit Entertainment for the launch of that other worldwide obsession Twilight, says she's impressed. "Michael Jackson is of a level that...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...University has its own Facebook fan page, Twitter feed, and publication that's now updated online daily. But it isn't the only Harvard institution looking to release news on its own platform...

Author: By Bonnie J. Kavoussi | Title: UC Meetings on Blog and Video, Coming to a Computer Near You | 10/27/2009 | See Source »

...already has its own Twitter feed (with 49 followers, making it 188 percent more popular than Harvard's Gen Ed Twitter feed) and is soon launching its own Facebook fan page. But in a few weeks, it will launch its boldest foray into the media yet: "UC TV" via HUTV, featuring broadcasts of UC meetings and interviews with UC members, according to Flores...

Author: By Bonnie J. Kavoussi | Title: UC Meetings on Blog and Video, Coming to a Computer Near You | 10/27/2009 | See Source »

...other produce. The U.S., which traditionally provisioned food aid from American grain surpluses to help needy nations, is moving toward investing in farm sectors around the globe to boost productivity. "If we can help countries become more productive for themselves, then they will be in a better position to feed their own people," U.S. Secretary of Agriculture Tom Vilsack said in June...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

...government "run by and for the rich and on the backs of the poor." "I live beside conservatives," said Neils, "and there's no reason I can't find intense political ground with them. When we get together, we talk about community, how to take care of our people, feed our people. There's no place in that community for the likes of J.P. Morgan and Goldman Sachs...

Author: /time Magazine | Title: How the Beans of Egypt, Maine, Sprouted a Militia | 10/24/2009 | See Source »

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