Word: feedback
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...predicts that European remote-control purchases via interactive TV will jump from $639 million this year to $10 billion by 2005. Advertising is not only getting more interactive but moving from a scattershot approach to a more personalized focus, offering companies the opportunity to target customers and get unprecedented feedback...
...feedback on the website (www.realdoll.com) is rhapsodic. One consumer writes: "I just got my Realdoll this morning. I think I'm in love! THANK YOU! If my doll is any example then your site does NOT do your dolls justice. Leah's face is SO beautiful and her breasts are AMAZING! How do you do that?! I can't keep my hands off her! Leah and I had some wild fun this evening and I've got big plans for her this coming weekend...
...TIME: What has been your experience with reader feedback...
Despite the rave reviews, robot-assisted surgery is still in its infancy. While the da Vinci does offer realistic "force feedback," similar to a high-end joystick, it isn't developed to the point where surgeons truly get their valuable sense of "feel." Developing teletaction - long-distance feel - has proven to be a slow process, with current prototypes years away from functioning at a useful level. But surgeons are intrigued by the ability of da Vinci and its closest competitor, Computer Motion's Zeus, to spread knowledge. An expert surgeon could be sitting in his office, watching over the shoulder...
Ultimately, consumer opinion does matter to the more committed vendors. You personally have an opportunity to weigh in on this debate, both by your behavior and through direct feedback. Demand data-use information and use it to pick which sites you do business with. And send e-mails to companies whose policies you like or dislike. All those data-tracking tools mean that your opinion will be counted...