Word: feedback
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...quarter of a century. It will acquire Endo Laboratories, a small Long Island-based pharmaceutical maker (1968 sales: $22 million). Du Pont is obviously buying marketing flair, not volume. "We need Endo," says Roger E. Drexel, manager of Du Font's industrial and biochemicals department. "Without a feedback of marketing information, we reduce our chances of success with a new pharmaceutical product...
...alpha range of eight to twelve cycles per second. In one test, eight of ten subjects were able to control the tone, emitting or suppressing brain waves as requested. They Were unable to say exactly how they gained such control; they simply wanted to keep receiving the proper feedback from the tone...
Another researcher, Dr. David Shapiro of the Harvard Medical School, has trained subjects to raise and lower their blood pressure in response to a tone feedback. Shapiro is hopeful that persons suffering from chronic high blood pressure may one day learn to lower it at will, but clearly much more will have to be known about the autonomic system itself. Theoretically, man may someday be able to control his internal processes to relieve insomnia, regulate constipation and improve sexual response. But, warns Dr. Neal E. Miller of Rockefeller University, who has done much of the seminal research to date...
...Better Feedback. Jack Eckerd, who opened his 113th store last week in Tampa, still likes to call his chain "the family drugstore." He sends every one of his 2,600 employees a personal birthday card, welcomes their suggestions and personally answers every one. To get "better feedback" from his pharmacists and counter clerks, he logs 30,000 miles a year at the wheel of his white Porsche roadster, visiting his stores. Every written complaint from a customer also gets a personal reply. "Nine times out of ten I can't help them," Eckerd admits, "but at least they know...
...usual robot, the walking machine has limbs that respond to the actual movements of its human operator's arms and legs. Driven by hydraulic pressure and controlled by servomechanisms, the metal muscles exert far more force than their human counterparts. But they are attached to a sensitive feedback system that gently lets the handler "feel" what the metal limbs are doing...