Word: feelers
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First Esquire feeler into syndication came two years ago when Publisher David A. Smart sold a fashion feature, produced by Esquire artists, to 100 papers. This year, with newspaper advertising revenues rising, smart Mr. Smart figured that it would be a good time to offer papers some other features as well. Last July Esquire Features, Inc. was quietly formed in Chicago, Esquire's home town. From the Chicago News went able, owlish Howard Denby to be the new syndicate's vice president and editor. Quickly Mr. Denby allied the Esquire syndicate with the News by arranging...
...Macky" or "Jonesy." He Promptly puts things on a "clubby" basis and "the invitation to take a drink with him after 5 o'clock is a prelude to a dinner invitation and sometimes more." A particularly obnoxious executive, usually over 35 and "happily married," is called "Felix the Feeler" because he cannot keep his hands off female flesh...
...would be practicable to anchor miniature seadromes at intervals over the Pacific, use them as 24-hr. broadcasting stations. Estimated useful range of the Kruesi Compass over water was 700 mi., out-&-out maximum 1,500 mi. The windowless Douglas, manned by Army blind flying experts, took a "feeler" trip out over the Pacific, located several ships by radio, flew back through blinding fog with perfect accuracy...
...Mexican bank. To add to Eagle's woes, the Mexican Government abruptly issued a sweeping decree that all concessions of State lands to Eagle were "unconstitutional and against the best interests of the Republic." This looked like a body blow but it was in fact just another feeler. As Eagle's British President John Alexander Assheton promptly pointed out, all Eagle's oil comes not from conceded State lands but from land privately owned. However, according to the original concession, Eagle had the right to import supplies duty free. President Assheton was prepared last week to fight...
...pauper's oath but reporters found him in a swank 16-room apartment. To a list of 200 names picked at random from among his Idaho Copper stockholders, he sent greetings and asked them if they were "meeting the challenge" of the New Deal. The response to this "feeler" was good...