Word: feeling
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Dates: during 1970-1979
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...many stores in the early days of the Christmas season. Shoppers, or at least lookers, have thronged stores in Boston and Atlanta; in Dallas, weekend motorists have had to cruise endlessly before finding a vacant space in shopping-center parking lots. But retailers still do not have a feel for how much the public will buy in a season of inflation-pinched pocket books and recession fears. Though some detect a one-last-fling attitude on the part of customers, many merchants have been notably cautious in stocking up, largely because high interest rates make borrowing to carry a large...
...priced field, remarks Bergerac, any woman can spend $2.25 for a lipstick that will brighten her mood as well as her appearance. Says he: "When things get rough, women tend to be a little depressed, and somewhere along the line it is nice to go get some cosmetics and feel good...
...whole industry revolves around making women feel good?which they rarely can unless they think they look attractive. True, sales of men's colognes, skin toners and other cosmetics have been rising fast and now account for a large but indeterminate fraction of the business. Men too have been captivated by the growing national preoccupation with youthful appearance and bodily fitness. Still, women buy about 95% of men's cosmetics as presents for husbands, boyfriends and fathers, many of whom also cheat by dabbing on some of the women's creams and foundation colorings with the bathroom door closed...
...same product in a different case, he replies that the formulas are changed, but swiftly shoots back a question of his own. "Suppose they were the same and you knew it? Which would you buy for your wife if you wanted to impress her? If spending more makes you feel better, why not do it? How can you put a price on happiness...
...that, overall, it has beaten CBS. But even that may have been fleeting. In November, according to Arbitron ratings, CBS was marginally ahead. The new programs Silverman will put in may not be better, but they will in general be lighter. "We want to get comedy and a light feel to our network," says Mike Weinblatt, president of NBC Entertainment. "We are looking for young adults, and comedy attracts them. If you look at the top ten or 15 shows, most of them have comedic overtones...