Word: feelings
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That's exactly what Louis Vuitton is doing. Take any of the latest Louis Vuitton ads they're running right now: they're actually promoting various actors who are not hot anymore. They're putting them in settings which are from the '60s, the '50s, and basically you feel you are buying the past...
...recession right now, I can cope with it, that's fine, but my kids should never suffer for me." When you finally go out in the supermarket, you as a parent are much more likely to give in, and basically say "You can buy" because you feel guilty. Kids are very aware of this. I'm in Thailand here, just doing some sessions here today with kids, and the argument Thai kids are using is exactly the same as American kids', as Japanese kids'. They are really playing on the guilt to make sure they can make the parents...
...everyone else to catch up. And they usually do. This season, fans in the U.S. can see productions of his works from the Midwest to Florida, or take their pick from hundreds of versions of what Sondheim and collaborator James Lapine once joked was their "pension" - the (relatively) feel-good Into the Woods. There's also a gutsy Broadway West Side Story, with many of the lyrics rendered in Spanish. (Read "What's Wrong with This Spring's Broadway Plays...
...location in the actual village inhabited by the Duras family, The Sea Wall tempers its denunciation of colonialism with personal melodrama and the disillusionment of a poor white colonist, who once believed in France's mission civilisatrice but has realized the harsh truth of empire-building. Its 115 minutes feel overlong at times, but given the fact that most moviegoers' impressions of this period and place were formed by the 1992 Academy Award - winning fantasy Indochine, the visceral reality check provided by The Sea Wall is novel - and welcome...
...qualities these stories celebrate are telling. Competence--as manifested in a pilot with a perfect feel for his machine. Sacrifice--in a captain who would trade himself for the sake of his crew. Persistence--in the singer who knew from adolescence that this was what she wanted and would allow no humiliation to deter her. These are, not by accident, the qualities Barack Obama, national life coach, regularly exalts. He commends the public for its patience, which convinces me that he has read the parenting books that instruct us to pre-emptively praise our children for the qualities we want...