Word: feen
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Dates: during 1930-1939
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Last week the first adbearing issue of Look turned up with 10⅛ pages (some $37,000 worth) from Chesterfield, Dodge, Universal Pictures, Sal Hepatica, Kleenex, Feen-a-mint, other medicinals & knickknacks. Ned Doyle's crew is concentrating on the 1938 schedules, since Look will guarantee 2,000,000 circulation effective May 10, raise its full-page, onetime, one-color rate...
...Feen-A-Mint's William H. Berg was especially wrought up over "street hawkers and pitchmen who peddle drugs from suitcases and wagons. They do $15,000,000 business a year. They slander our advertised products. They slander the American Medical Association. They should be stopped." Recently stopped by court order was Philadelphia Nuva-Dex Co., generally rated the biggest supplier of psyllium seeds, liniments and cure-alls of this irregular commerce...
...wonders graphically illustrated the fact that if all the tea which the world produces each year were stacked up it would make a structure two-and-one-half times the volume of the Empire State Building. Having persuaded millions of his countrymen to purge their way to pepticity through Feen-A-Mint and to smoke themselves into salubrity with Camels, Adman William Esty of Manhattan was now out to cure them with the cups that cheer but not inebriate...
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